We aspire to focus our passion, expertise and social responsibility to innovate better ways to build and operate networks – that’s our why

by | Jan 24, 2023 | Blog

We aspire to focus our passion, expertise and social responsibility to innovate better ways to build and operate networks – that’s our why

As we start the new year, I keep hearing the question “what is your why?” being asked of individuals and companies.

This comes from a popular best seller book by Simon Sinek “Start with Why.“ Sinek writes that people are inspired by a sense of purpose “or Why”, and that this should be communicated first, before “How” and “What.” According to Sinek, the “Why” is the cause that drives you to act. It is a means to think from the inside out – a gut feeling that is backed by deep emotion and conviction.

At ӰPro, our “Why” is that we aspire to focus our passion, expertise and social responsibility to innovate better ways to build and operate networks. This is our company vision that inspires how and what we do at ӰPro.

Every day of the year ӰPro aims to deliver simple, secure, sustainable, stable and scalable network solutions that gain our partners and customers tangible benefits. We work as one team to provide unparalleled customer service and build lasting customer relationships. Together we pursue operational excellence with passion, working to maintain financial performance required for future growth. Our company leverages its expertise and leadership in enterprise Optical LAN, and broadband network modernization, to drive additional values that others might not realize. Our team acts with social responsibility to positively impact sustainability, governance, human resources, and philanthropy.

Over the next 12-months of 2023, I’m looking forward to collaborating with our employees, partners and customers to innovate better ways to build and operate networks – thus, fulfilling our why.

To stay up-to-date with ӰPro throughout the new year, we encourage you to connect with us on social media channels, such as ,,,, and .

Rich Schroder
Rich Schroder
President and CEO

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